Introduction
The internet has revolutionized entertainment as we know it. Traditional TV sets are slowly being replaced by on-demand content platforms that give users full control over what they view and when they view it. One of the pioneers of online video streaming is the Chinese platform, Bilibili, also known as B站. The website is incredibly popular, with an extensive library of content that includes movies, TV shows, anime, and even live broadcasts. Among these broadcasts is a 24-hour live stream that has become a popular feature on the platform. The broadcast is hosted by a group of lively and passionate individuals who entertain viewers throughout the day. However, at 3 am, the team at Bilibili switches things up and airs a special video that has become a fan favorite. This article explores what the video is, why it is popular, and what makes it so unique.
What is the video?
At exactly 3 am, Bilibili switches from live broadcasting to a pre-recorded video called “老牛影视” (Lao Niu Ying Shi). The video is a compilation of scenes from classic Chinese movies that were popular in the 80s and 90s. The scenes are meticulously edited and curated to evoke a sense of nostalgia among viewers. Lao Niu Ying Shi is designed to be calming, with no upbeat music or commentary. The objective of the video is to provide a soothing experience to viewers who are winding down for the night or trying to fall asleep. The video runs for an hour, after which the Bilibili team returns to live broadcasting.
Why is it popular?
Lao Niu Ying Shi has been a hit among Bilibili viewers since its debut in 2016. The video has a dedicated following, with viewers from all over the world tuning in every night to watch it. The popularity of the video can be attributed to a couple of factors. Firstly, the video provides viewers with a sense of comfort. The scenes from classic Chinese movies are familiar and evoke memories of simpler times. The absence of commentary and upbeat music also creates a sense of calm and tranquillity, providing a perfect environment for viewers to relax and unwind. Secondly, the video has become part of Bilibili’s culture. It has become a ritual for viewers to tune in at exactly 3 am to watch the video. The ritual has given rise to a sense of camaraderie among viewers, who share their experiences and feelings in the video’s comment section.
What makes it unique?
Lao Niu Ying Shi is not the first video of its kind. There are plenty of other videos on the internet that offer calming and soothing experiences for viewers. However, what sets it apart is the fact that it is part of a 24-hour live stream. Viewers know that they are not alone in watching the video. Other viewers from all over the world are watching it too, and the chat section is a hive of activity even as the video plays. Additionally, the fact that the video features scenes from classic Chinese movies gives it a unique cultural aspect that appeals to viewers who are interested in Chinese culture.
Conclusion
Lao Niu Ying Shi is a unique and charming video that has captured the hearts of Bilibili viewers all over the world. It has become a cornerstone of Bilibili’s culture, and viewers have come to rely on it for a sense of comfort and community. As video streaming platforms continue to evolve, it is exciting to see the creative ways in which platforms such as Bilibili are pushing the boundaries of what is possible and redefining the way we think about entertainment.
